Alex Coley Co-Founder & Principal

Scope of Service Experience

W. Alex Coley, Principal and Co-founder of Hallmark Partners, is a well recognized thought leader in the US commercial real estate sector. He is a stalwart of the Jacksonville business community and is actively involved in each aspect of the company’s business including development, brokerage and property management. Hallmark’s premier urban project is the $40 million 220 Riverside mixed-use apartments/retail project and adjacent Unity Plaza, Jacksonville’s premier ‘central park’ and the new gateway to downtown Jacksonville. Mr. Coley is credited with a decade-long effort to spark the revitalization of downtown Jacksonville’s Brooklyn neighborhood.

Background & Experience

Mr. Coley has been involved in the commercial real estate industry since 1977 and was previously associated with Wilson Development Company. This Jacksonville, Florida-based real estate development company operated commercial and residential properties in various southeastern cities. Mr. Coley was involved in all aspects of developing and managing a portfolio of over one and one-half million square feet of office and light industrial space.


Mr. Coley is a licensed Florida Real Estate Broker and a Chartered Financial Analyst. He earned a degree in Banking and Finance from the University of North Florida and completed Executive Education in Real Estate from Harvard University.

Professional Affiliations & Designations

Mr. Coley’s professional affiliations include NAIOP where he served as President of the Northeast Florida Chapter and a member of the National Board of Directors and the National Executive Committee, a member of the Institute of Chartered Financial Analysts (CFA). He is also actively involved in community organizations including being a Trustee at the Museum of Science and History (MOSH) and a member of the Board of Directors for the Cultural Council of Greater Jacksonville.

Mr. Coley is or has been a member of the Board of Directors/Trustees for the following community organizations:

  • Jacksonville Chamber of Commerce
  • Great Jacksonville Cultural Council
  • Museum of Science and History
  • Jacksonville Unity Plaza
  • Guardians of Dreams

+1 904 363 9002