Goldfaden and Harden to oversee daily operations and strategic growth of 24-year-old company

Jacksonville, Fla. — August 22, 2017 — NAI Hallmark, formerly NAI Hallmark Partners, today announced the addition of Keith Goldfaden and Christian Harden as the company’s newest shareholders and principals.

Goldfaden and Harden have been with the company since 2007 and 2009, respectively, and will manage all aspects of the brokerage, capital markets and property management business. The expansion of the company’s leadership team allows founding principals Alex Coley and Jeff Conn to dedicate more focus on real estate development under the Hallmark Partners brand, which has developed more than $400 million in projects across Northeast Florida over the past 24 years.

“When we started this company nearly 25 years ago, it was always our plan to eventually bring on additional partners to help us execute our vision to ensure the long-term success of the company,” said Coley.

Together, the company’s principals have more than a century of experience in brokerage, capital markets, property management and development. Since Goldfaden and Harden started transitioning into their roles as operating principals last year, the company has increased year-over-year revenue by more than 35 percent.

“We’re committed to building on the growth achieved in the past year, especially in the areas of investment sales, leasing and property management. In order to achieve this growth, we plan to continue adding talented brokers and property management professionals to better serve our existing and future clients,” said Harden.

The company was formed as Hallmark Partners in 1993. In 2011, the company affiliated with NAI Global and rebranded to NAI Hallmark Partners. Effective today, the firm is known simply as NAI Hallmark — a name that more succinctly reflects the firm’s local roots and international reach.

“The NAI Hallmark brand represents the evolution and growth of one of the most well known and well respected commercial real estate services companies in our market. Christian and I look forward to further building upon NAI Hallmark’s legacy in delivering an even higher level of service and market expertise to our clients,” said Goldfaden.

Conn cited Goldfaden and Harden’s embodiment of the firm’s core values as a significant factor in their promotion to the leadership team and inclusion as shareholders.

“Keith and Christian understand the market, but more importantly, they understand how to build and maintain partnerships,” said Conn. “They represent everything we stand for: being relationship-driven, having a customer centric focus, keeping a team-oriented mindset, committing to constant improvement, having passion for the company’s services and doing business with integrity.”