Jacksonville Market Report 1st Quarter 2021 by NAI Hallmark

Although sales volume has decreased slightly from Q4’20 (the strongest quarter for sales volume in the market’s history), it is still well above the market’s long-term annual average. Market pricing continues to increase, currently averaging $148K per unit, while cap rates continue to compress.

Effective rents, now averaging $1,154 for the Jacksonville MSA, increased 4.2% year-over-year during Q1’21. The MSA saw the 5th largest rent increase among the major South region markets and the 10th largest increase among major markets nationally. Although vacancy levels have increased slightly, they are still trending below the overall annual average for the past five years and placing Jacksonville in the top 25 of 50 largest markets based on vacancy.

Jacksonville Multifamily Market Indicators

“Investor interest remains high throughout the Jacksonville MSA due to the consistent rent growth and the resilience of the economy. We saw sales volume continue to increase during the first quarter of 2021, and we expect this trend to continue throughout the remaining year.”

John Rutherford, Senior Vice President, Multifamily Investment Sales with NAI Hallmark
John Rutherford

Senior Vice President, Multifamily Investment Sales

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